On the morning of June 14th, the establishment conference and construction seminar of Chongqing Rural Tourism Development Research Institute and Chongqing Industrial Tourism Brand Research Institute were held at Chongqing University of Science and Technology.
Chongqing University of Science and Technology held the establishment conference and construction seminar of Chongqing Rural Tourism Development Research Institute and Chongqing Industrial Tourism Brand Research Institute.
Ma Faxiang, former director and party secretary of the Chongqing Small and Medium sized Enterprises Bureau, Yang Liqiong, former deputy director of the Chongqing Economic and Information Technology Commission and deputy secretary of the Chongqing Enterprise Federation Party Committee, Wang Dingguo, president of the Chongqing Culture and Tourism Association, Luo Zibai, chief expert of the Yangtze River Tourism Research Base of the China Tourism Research Institute of the Ministry of Culture and Tourism, Mou Yuanyi, president of the Chongqing Culture and Tourism Research Institute, Xu Dali, honorary president of the Chongqing Sanmei Brand Promotion Association and other expert consultants, Zhao Mingjie, deputy secretary and president of the Chongqing University of Science and Technology Party Committee, Liu Shanghai, vice president, and heads of relevant departments such as the Chongqing Economic and Information Technology Commission, Chongqing Culture and Tourism Association, Chongqing Enterprise Federation, and Chongqing Sanmei Brand Promotion Association attended the founding ceremony. The sentence is:.
Zhao Mingjie, Deputy Secretary of the Party Committee and President of Chongqing University of Science and Technology, delivered a speech.
Zhao Mingjie, Deputy Secretary of the Party Committee and President of Chongqing University of Science and Technology, pointed out in his speech that the joint construction of Chongqing Rural Tourism Development Research Institute and Chongqing Industrial Tourism Brand Research Institute by Chongqing Culture and Tourism Association, Chongqing Enterprise Federation, and Chongqing Sanmei Brand Promotion Association with Chongqing University of Science and Technology is an important measure to accelerate the construction of a strong tourism country and promote the stable and far-reaching development of the tourism industry. The research institute will take promoting high-quality development of rural tourism and creating industrial tourism brands as its mission, adhere to innovation, quality improvement, and integrated development, solve the difficulties and pain points in transforming and upgrading rural tourism and shaping industrial tourism brands, integrate “government, industry, academia, research, and application” resources, and create a high-end think tank and collaborative innovation platform that integrates policy research, academic exchange, talent cultivation, and social services. It will produce a series of landmark and leading innovative achievements in the fields of rural tourism and industrial tourism research, contribute wisdom and strength to accelerating the construction of “world-renowned tourism destinations” and industrial tourism brands, and assist in the construction of the “33618” modern manufacturing cluster system.
Chongqing Rural Tourism Development Research Institute unveiled its plaque.
Chongqing Industrial Tourism Brand Research Institute unveiled its plaque.
Zhao Mingjie, Deputy Secretary of the Party Committee and President of Chongqing University of Science and Technology, presented a letter of appointment to the Senior Expert Advisor of the Research Institute
At the founding ceremony, Zhao Mingjie, Wang Dingguo, and Yang Liqiong jointly unveiled the plaques of Chongqing Rural Tourism Development Research Institute and Chongqing Industrial Tourism Brand Research Institute. Zhao Mingjie presented a letter of appointment to the senior expert advisor of the research institute.
Attendees speak.
Wang Dingguo, the representative of the co construction party and the president of Chongqing Culture and Tourism Association, emphasized the mission of Chongqing Rural Tourism Development Research Institute in exploring high-quality development measures for rural tourism, inheriting and excavating rural cultural tourism resources, and promoting the optimization of professional talent training. Zhao Di, Secretary and Executive Chairman of Chongqing Sanmei Brand Promotion Association, introduced the construction mission of Chongqing Industrial Tourism Brand Research Institute in terms of building an industrial tourism expert think tank, innovating brand promotion models, integrating industry, academia, research and application, and building a new talent team.
Attendees speak.
Attendees speak.
At the symposium, experts from Chongqing Enterprise Federation, Chongqing Culture and Tourism Research Institute, Chongqing Sanmei Brand Promotion Association, TESTBED2 Second Factory Cultural and Creative Park, Zhonglian Cloud/Green Hotel Industry Association and other units, societies and enterprises discussed the construction of the research institute and put forward valuable opinions and suggestions.
It is reported that under the guidance of the Chongqing Municipal Commission of Economy and Information Technology and other departments, the Chongqing Culture and Tourism Association, Chongqing Enterprise Federation, Chongqing Sanmei Brand Promotion Association, and Chongqing University of Science and Technology actively carried out collaborative innovation practices between schools and enterprises. In the early stage, a series of research and discussions were conducted on the characteristics of cultural and industrial heritage resources, the development needs of the tourism industry, and other fields. The problems and requirements in the transformation and upgrading of rural tourism, the shaping and dissemination of China’s industrial image in the new era were thoroughly sorted out. Finally, they jointly decided to cooperate in the construction of the Chongqing Rural Tourism Development Research Institute and the Chongqing Industrial Tourism Brand Research Institute. In the future, the research institute will continue to promote technological platform collaboration and resource sharing, contributing to the improvement, efficiency enhancement, and integrated development of local tourism industry.
Responsible Editor: Yao Hui Province